who we are

Nice to meet you, we are Marcel and Ana Clara, siblings who decided to build something together. We wanted to create a business that was simple, practical, and genuinely useful to other small businesses.

Because we've seen the same things over and over: the contractor with twenty years of experience has an outdated website; the landscaper with amazing work has no website at all; the electrician everyone recommends is almost impossible to find online.

That's where we come in. We build the digital side of the business so the quality of the work can speak for itself.

Marcel brings more than twenty years of experience in digital marketing, production and web development, including roles at major agencies such as Ogilvy, FCB, and Dentsu.

Ana Clara buys and remodels homes, working closely with contractors, electricians, landscapers, and other skilled tradespeople. She sees firsthand the care and expertise they bring to their work - and how often their online presence falls short. Her background in Human Resources, with experience at companies such as General Electric, Mercer, and Heineken, gives her a deep understanding of people, trust, and how they connect.

Together, we build simple, practical websites that reflect the quality of your work and make it easy for customers to find you, trust you, and hire you.